During the COVID pandemic, the Kicking the Seat podcast and YouTube channel hosted by Ian Simmons spurred a pair of talks about where the history of cinema and movie theaters would be during a time of social distancing, essential workers, and an in-person shutdown of movies. We’ve made it through that era only to land in a 2024 year that is landing under either expectations, corporate bottom lines, or both. Ian invited myself, Mark Krawczyk of Special Mark Productions, and Jeff York of The Establishing Shot to diagnose the present and future of the business.
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